Kept.

Product.

The system of record your firm actually runs on

Kept organises your firm's deals, portfolio companies and relationships into one live record, built from email, calendar, meetings, WhatsApp and founder updates. No migration.

Brightwater
RunwayWarning
months
Updates
Q3 updateemail · today
9:41
Tuesday, October 21
9:41
Brightwater runway warningnowDown from 21 to 14 months.
Example · a portfolio warning on the record and on your phone · fictional company

Small venture firms run on information scattered across inboxes, messaging apps and shared folders. The partner who sourced a deal carries most of the context in their head. When they are in a meeting, nobody else has it. Kept turns that communication into a structured, searchable record the whole firm can rely on.

Everything a small firm needs, out of the box

See runway dropping before it’s a fire

Kept reads founder updates and decks and extracts portfolio metrics with a citation back to the source document and page. When a company’s runway shrinks from 21 months to 14, that change appears before the next quarterly check-in, and Kept flags it. Example: the Brightwater warning shows both numbers, each sourced to the Q2 and Q3 updates they came from.

Walk into every meeting already briefed

Before a call, Kept puts together the last touchpoints with the contact, open questions from previous threads and co-investor history. The brief is built from real communication, not from fields someone remembered to fill in. Example: ahead of the Halcyon Grid partner meeting, the brief notes that Northlake made the intro and that you have co-invested with them twice.

Every thread on the right record

Kept matches emails, WhatsApp notes and Slack threads to the relevant deal, person or company without manual tagging. A conversation that starts on WhatsApp and continues over email sits together on the deal record, in order.

Who the firm actually knows

Kept maps relationships from real communication, not contact imports. It shows who on the team has spoken to a founder or co-investor, how recently and through which channel, so when an intro request comes in you can see the warmest path and what the last exchange covered.

Every interaction from first touch

Pipeline records keep the full history from first contact forward, including deals that went quiet. When a conversation restarts, the record does not. Kept also tells you when a live deal has gone quiet. Example: no reply from Orbit Labs for 19 days after you sent term sheet comments.

Decks and updates become structured records

When a founder shares a deck or sends an update, Kept extracts ARR, runway, headcount and milestones and stores each one with a page-level source. Example: ARR $2.4M, sourced to “Q3 deck · p.7”.

Connected in minutes, current within an hour

Connecting Gmail and Google Calendar takes about two minutes. There is no migration project or manual import, and the record is current within an hour.

One record, kept current

Do the work once

When someone corrects a field and says why, Kept keeps the value and the reason, and applies the same reading next time. Your firm’s judgment builds on top of what Kept reads, and stays there.

It comes to you

Kept sends signals when something shifts: a meeting coming up, a runway figure that dropped between updates, a deal that has gone quiet. Nobody has to remember to check.

It knows what came before

Every record keeps its history with sources. A new partner can read the timeline of a deal, trace any metric back to the document it came from, and see how the firm’s view of a company changed. Nothing gets reconstructed from memory.

Current within an hour, no migration

Kept connects to the email, calendar and messaging tools the firm already uses. You choose what it reads: exclude labels, domains or chats, and disconnect any source at any time. Before Kept changes anything you entered or edited, it shows you the exact change and waits for you to confirm.

For founders raising

Founders raising can use Kept’s Raise plan. The investor pipeline fills itself from your inbox, and investor updates and data-room links show you who opened what. Request founder access.

Start with your inbox

Request early access, connect your inbox, and Kept shows you what it already knows about your firm’s deals, portfolio companies and relationships within the hour.

Stop updating the CRM.
Let it keep itself.

Kept is in early access. Connect Gmail in two minutes once you’re in, and your record is current within an hour.